Paid Social Media
Social media advertisements I have created for Pottery Barn.
Early Black Friday Sale
This Instagram ad was created for Pottery Barn’s Early Black Friday Sale, marketing our percent-off deals and free shipping. There was an ask for punchy animation, and the use of plaid to tie back into the rest of the sale’s design system.
The first iteration of this social included a card flipping onto the screen, then having type elements animate in one-by-one.
We were given feedback that the sale information needed to be visible sooner, so we ditched the card animating in, and just stuck to type animation.
Layer Your Perfect Bed
This has been my favorite ad to work on thus far. I was given the freedom to explore type treatments, animation, and layout. I presented 5-6 initial concepts with different layouts, and once we landed on this concept I got to animating. I used Adobe After Effects to create the pans, type animation, and transitions for this Ad. This ad was successful enough to run across multiple seasons, starting Summer of 2025.
Love Shack Fancy
I created this advertisement in collaboration with the Love Shack Fancy brand. I was able to take the lead in concepting, storyboarding, and execution through the use of Figma and After Effects. This ad uses true video shot by out photo team to showcase the Love Shack Fancy x Pottery Barn Holiday Collection.